Kelsey and Taylor discuss owned vs rented online real estate. One of our most frequently fielded questions is whether a business should rely solely on social media or even if they should build their websites on a platform like Wix or SquareSpace. We consider these pieces of your web presence to be “rented” real estate, or things that you never truly own as a business owner. The dynamic duo tackle this question by laying out the big reasons for paying close attention to the one thing that you should own: your own website.
by Kevin Ekmark