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Reader-friendly Content Format

October 29, 2014 by Taylor McGlamery

Formatting for your reader is one of the most important pieces of creating great content. The internet is consumed by so much noise which means that making sure your content is not only eye-catching, but also easy to find, will keep your readers coming back for more. In addition to writing great content, it must also be “skimmable.” This is essential to providing a positive user experience by satisfying your readers with how they read content.

Many readers are on a mission to find an answer to their question. If it’s buried in walls of unbroken text, they may give up and go elsewhere for the information. It should be a top priority for you to create easy to read content so that your competition isn’t the one your reader visits instead.

What Makes Online Content User Friendly?

In today’s post, we have put together a few ways to help create reader-friendly formatted content:

  • Avoid large chunks of text.
  • Break up sections with sub headers.
  • Use bullet points to communicate information quickly.
  • Provide a strong title and first paragraph to keep your readers on your site.
  • Don’t forget to add visuals.
  • Make sure the most important information is in the “F”- the top and left hand sections of the page. These are the areas where readers look the most, according to an eye-tracking study (see below) that used heat maps to represent the most-looked-at areas of the page.

Screen Shot 2014-10-17 at 1.15.48 PM

Continue to check back for more from our content marketing checklist. Next up we help you navigate the world of images and visuals for your website and content. We will provide great resources that will make finding the right image and “free” images easier than ever!

Content Marketing Checklist

  • Catchy headline
  • Attention-grabbing introduction
  • Useful information
  • Reader-friendly format
  • Choosing a visual
  • Call to action
  • Effective Closer

Filed Under: Blog, Content Marketing

About Taylor McGlamery

Hi, I'm Taylor! I am the Director of Marketing at TrustWorkz. I have over 10 years of experience in marketing with 7 years specializing in digital marketing for family entertainment centers. I've spent the last 5 years spearheading strategy development for a major B2B client.

I am enthusiastic about internet marketing and thrive on using digital media to tell clients' stories in a fun and unique way. I see tremendous opportunities for businesses that focus on using digital trends and proven strategies to build value for their customers. The services provided by TrustWorkz champion that mission by providing businesses comprehensive digital marketing services.

Outside of TrustWorkz, I can be found spending time with my husband, Josh, and my three beautiful children.

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