SEO. It typically stands for Search Engine Optimization. We discuss how we also look at SEO as an acronym for Search Experience Optimization. It’s a slightly different perspective on Internet marketing, but one that is extremely important to the future (and current state) of small businesses being found today. Watch episode 48 of #AskAWebOp and let us know if you have any questions that you would like us to answer on our next episode!
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Who Is Your Audience? Maximizing Your Marketing Budget By Meeting Them Where They Are
One of the biggest questions every business needs to answer is: Who is my audience? Knowing the answer can be the difference between a successful marketing campaign and a wasted budget. Your audience isn’t just everyone. It’s a specific group of people who are most likely to love your product