Over the past few weeks, Google has been making a significant amount of updates to their Google My Business product. This is the service that helps connect consumers to local businesses. From their local guide program to introducing other review sites such as Zagat and Facebook, Google has been very busy with updating their primary local business service.
As the mobile web continues to grow, the local optimization options have grown as well. Unfortunately, there is a significant amount of ignorance involving opportunities for family entertainment centers and amusement parks.
While other business owners are focused on how to adapt to Facebook or Snapchat, I would strongly recommend placing some of your marketing attention on local search engine results. Ranking well in Google can yield some of your best online driven sales results.