As a business owner, you probably feel like you’re constantly trying to keep many balls in the air when juggling the demands of entrepreneurship. We see it all the time – when day-to-day business operations need to take priority, digital marketing may fall to the wayside. And while you may think of Google reviews as just another thing to keep up with, they’re actually a small consideration that can make a BIG impact in your marketing strategy! In addition to being great for SEO and Google rankings, Google reviews can also be a great resource for creating content for your business. Try these 3 ways to use reviews to boost your business:
Put It On Display
Displaying reviews on your website is a great way to get some extra mileage from a rave review. This puts a real customer’s positive feedback directly in front of potential customers without them having to seek it out. Our web design team can even build a site that pulls in your top reviews to show off to all site visitors – an automated solution that doesn’t require any additional upkeep on your end!
It can be easy to overlook other social media platforms when it comes to using your Google reviews. In a world where businesses are flooding social media, it’s important to include this social proof of the experience someone had with your business’ service or product. When incorporated correctly in your social media content strategy, these posts can drum up serious interest in your business from someone else’s experience. If social content is a part of your TrustWorkz services, we often include custom images featuring glowing reviews in your monthly social content strategy.
Google reviews can be leveraged to nurture the leads you already have in your email list. This is a great time to show people that have expressed interested in your business’ content and have made a connection by signing up with your email to show what a great experience your previous customers have had! The best marketing campaign is often word of mouth, and sending other happy customers directly into the inbox of (hopeful) future ones is a smart strategy for turning a potential customer into a lifelong fan.
We hope these tips help you find ways to use your great Google reviews. The TrustWorkz team is passionate about helping you find digital marketing solutions that make running your business a breeze!