Hashtags are so ubiquitous these days that some of them — think #blessed or #MondayMotivation — have become memes in their own right. You probably see hundreds or even thousands of hashtags on social media during your daily scrolling, but that very ubiquity can cause hashtags to fade into the … Read more about When, Where and How to Use Hashtags on Social Media in 2022
Have you heard the news? TrustWorkz is celebrating our first double digit birthday! We’ve come a long way over the last ten years, and so has the internet. There have been highs (Remember when the Ice Bucket Challenge raised $115 million for ALS research?), lows (RIP Grumpy Cat), and plenty of that … Read more about Now & Then: Looking Back at 10 Years of Internet Evolution
With over 1 billion global users and a strong grasp on the valuable 18-34 age demographic, Instagram is an essential component of digital marketing and e-commerce strategies for businesses. Expanding your audience and gaining followers is important, but some brands make the mistake of trying to buy … Read more about How to Grow Your Instagram Following (The Right Way)
The TrustWorkz team was thrilled to contribute to the April 2021 issue of International Bowling Industry magazine. Social media manager Katelyn weighed in with her best tips for bowling alley proprietors in the face of the "new normal" of a post-COVID world. Check out the "Expert Alley" feature … Read more about TrustWorkz in International Bowling Industry Magazine
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at the end of the tunnel. The pandemic is not over by any means, but according to the CDC, over 51 million people (15% of the U.S. population) are now fully vaccinated … Read more about A Year and Counting: Marketing Lessons from the COVID Pandemic
As every businessperson knows, establishing a positive brand reputation is not something that comes easily. It takes time and effort to nurture loyalty among customers who prefer your brand over the competition. While promoting your products or services may come more naturally, your customers are … Read more about Are You Leveraging Your Digital Channels to Gain Customer Reviews?
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
Why so many corporate posts fell flat in admonishing an obvious problem Unrest across the country in the wake of the murder of George Floyd, along with the deaths of Breonna Taylor and Ahmaud Arbery, prompted #BlackoutTuesday, a social media movement that evolved into a collective stand against … Read more about 3 Big Mistakes Brands Made on Blackout Tuesday