As every businessperson knows, establishing a positive brand reputation is not something that comes easily. It takes time and effort to nurture loyalty among customers who prefer your brand over the competition. While promoting your products or services may come more naturally, your customers are … Read more about Are You Leveraging Your Digital Channels to Gain Customer Reviews?
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
Why so many corporate posts fell flat in admonishing an obvious problemUnrest across the country in the wake of the murder of George Floyd, along with the deaths of Breonna Taylor and Ahmaud Arbery, prompted #BlackoutTuesday, a social media movement that evolved into a collective stand against … Read more about 3 Big Mistakes Brands Made on Blackout Tuesday
The coronavirus has caused a shift in all of our lives. The way we do business and operate day-to-day has changed for good. Pivoting, in every sense of the word, has become vital. As a marketer, I've become quite comfortable with pivoting. We’re always on the cutting edge of marketing, technology, … Read more about Why the Term “Pivot” Should be a Part of Your Marketing Strategy
Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit of the perfect chocolate chip cookie recipe and a successful sourdough starter. Baking is a great escape—it requires concentration, consistency, and creativity, all of … Read more about 4 Social Media Lessons I Learned from Baking
Are you looking to spice up your business' social presence? Do you want to connect to the world where they are right now (AKA their couch)? TikTok is the app for you! Right now, people are stressed and looking for lighthearted entertainment. TikTok is a social media network that's big on fun and … Read more about Try This at Home, Kids: Use TikTok to Connect with Gen Z
Hi there, my name is Michelle! For those of you who don’t know me, I am TrustWorkz’s social media intern & the youngest person on staff. I am currently 20 years old, a Gen Zer in the midst of Millennials. I was born in 1999—just barely cutting it as a ‘90s kid—and I’m in a very different stage … Read more about How to Market to Gen Z (Advice from a Gen Zer)
Okay, first thing's first. What is a social media troll? I'm glad you asked. Social Media Examiner explains that "trolls are the people online who purposefully stir up trouble in social media communities." via GIPHYWhere do they hang out?On social media, usually in the comments, and … Read more about Social Media Trolls: Whatcha Gonna Do When They Come For You