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You may be asking yourself, “What’s the difference?” Please know that this is a totally common and honest response to the title statement today. As with most things, the more you understand about a topic the more able you are to decide if it applies to you at all…and how. My aim is to give you a … Read more about What You Have Is A WEBSITE…What You Need Is A WEB PRESENCE
Keeping up with all of the changes on the internet is no easy task, no matter who you are or what you do. Every morning, I wake up at 4:30 a.m. and start pouring over blog posts about social media, website design, and search engine optimization. Over the past few years, I have grown to accept the … Read more about How Do You Keep Up with Social Media Changes?
Web Presence Management, (and we’re not just talking about your website) makes your practice/business come alive online, connecting you to current and potential patients in new and powerful ways never before thought possible, allowing you to become relevant in your community and dominant in local … Read more about What is Web Presence Management For Dentists?
When considering marketing through social networks: First look at what you want to talk about and then look at what your connected consumers want to talk about. Answer why you should engage in social networks and why anyone would want to engage with you. Observe what brings your connected … Read more about Embracing Social Networks To Market Your Dental Practice
The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool for their business. Social media as a tactic to connect with new and ideal patients has become a necessity in today’s world. Your existing and potential … Read more about So How Important Is Social Media Lately? A Video Smackdown
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push by search engines to require stronger content marketing strategies from web presences in order to succeed. Many agree that up until a … Read more about How SEO, Social Media, and Content Marketing Complete the Loop
When it comes to outsourcing content creation, many of the reports, statistics, and the resulting data that we hear about come from much larger companies. I want to point out some data today that pertains to smaller companies as well. As a bonus, much of the really interesting data has been … Read more about Outsourcing Your Content Creation, Who Does That?
Thank goodness we are not forced to paddle upstream against the current. As a small business (any size business actually) we are being swept along with the ebb and flow as technology advances and best practices dictate. Friends, we are all subject to greater forces than ourselves. No matter your … Read more about The Rising Water That Floats Your Little Boat: Google+
