The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool for their business. Social media as a tactic to connect with new and ideal patients has become a necessity in today’s world. Your existing and potential … Read more about So How Important Is Social Media Lately? A Video Smackdown
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push by search engines to require stronger content marketing strategies from web presences in order to succeed. Many agree that up until a … Read more about How SEO, Social Media, and Content Marketing Complete the Loop
When it comes to outsourcing content creation, many of the reports, statistics, and the resulting data that we hear about come from much larger companies. I want to point out some data today that pertains to smaller companies as well. As a bonus, much of the really interesting data has been … Read more about Outsourcing Your Content Creation, Who Does That?
Thank goodness we are not forced to paddle upstream against the current. As a small business (any size business actually) we are being swept along with the ebb and flow as technology advances and best practices dictate. Friends, we are all subject to greater forces than ourselves. No matter your … Read more about The Rising Water That Floats Your Little Boat: Google+
I saw a tweet a few days ago from our very own Kevin Ekmark that bowled me over with its boldness and simplicity. I should leave it be, just let it lay there in all of its succinct beauty…but I really do feel like a deeper look could be useful. See what I mean? Bold, a tad presumptuous, and … Read more about Let’s Just Drop “Social Media”