The TrustWorkz team was thrilled to contribute to the April 2021 issue of International Bowling Industry magazine. Social media manager Katelyn weighed in with her best tips for bowling alley proprietors in the face of the "new normal" of a post-COVID world. Check out the "Expert Alley" feature … Read more about TrustWorkz in International Bowling Industry Magazine
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at the end of the tunnel. The pandemic is not over by any means, but according to the CDC, over 51 million people (15% of the U.S. population) are now fully vaccinated … Read more about A Year and Counting: Marketing Lessons from the COVID Pandemic
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
Looking for some fresh lawn care marketing ideas for your business? We’ve got you covered with our top 9 tips 1. Manage Your Lawn Care Business’s Reputation with a Review Strategy Any successful digital marketing strategy includes reputation management. Today, word of mouth is digital, and word … Read more about 9 Lawn Care Marketing Ideas to Generate More Business
Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit of the perfect chocolate chip cookie recipe and a successful sourdough starter. Baking is a great escape—it requires concentration, consistency, and creativity, all of … Read more about 4 Social Media Lessons I Learned from Baking
Hi there, my name is Michelle! For those of you who don’t know me, I am TrustWorkz’s social media intern & the youngest person on staff. I am currently 20 years old, a Gen Zer in the midst of Millennials. I was born in 1999—just barely cutting it as a ‘90s kid—and I’m in a very different stage … Read more about How to Market to Gen Z (Advice from a Gen Zer)
I'm in a summer state of mind If you’re anything like me, the end of winter is like seeing the light at the end of the tunnel. Warmer weather is finally coming our way! While I’m personally preparing for lake days, outdoor activities, and LOTS of sunshine, I have to remind myself that I need to … Read more about Kids Are Ready for Summer! Is Your FEC?
When I ask business owners about their social media presence, I often see a look of panic in their eyes. They know they should be on Facebook and Instagram . . . but what about SnapChat? Or Twitter? And what even is Tik Tok? As someone whose job it is to keep up with the ever-changing landscape of … Read more about Social Media Bootcamp for Your Small Business