We’ve all felt the tug of a particularly compelling hook. That small, insistent compulsion to keep reading that burrows deeper and deeper with every word. A good introduction doesn’t trick readers by veering off topic or methodically introducing each of the coming points. A good introduction says, … Read more about Warning: You Might Be Compelled To Write
The title of your article is the all-important first impression of your content for readers. A strong title communicates that your post has the information readers are looking for, while also standing out from the plethora of similar, competing content found in print or online. Creating catchy … Read more about Why Catchy Headlines Matter
Most people don’t like the feeling of being sold to, but they do like useful information and easy-to-find answers. Content marketing can deliver those benefits while promoting your business, which is why it is one of the most effective ways to reach customers online.Blog posts, white papers, … Read more about Effective Content Marketing Tips
Blogging. It's often one of the most misunderstood but sought after pieces of an internet marketing strategy. Blog posts create crucial experiences with your current and target customers. As these experiences add up, many times over weeks of hard work and content production, you begin to convert new … Read more about 5 Real Benefits of Blogging for Your Small Business
Before you start reading, you can catch up with the blog series by starting at Part 1: What Is Content Marketing?When it comes to the world of Internet marketing, there are a variety of different pieces of real estate that you can invest your dollars into. Some will say that you should throw … Read more about Owned vs Rented Real Estate – Understanding Content Marketing Part 2
The mass adoption and availability of the Internet has dramatically changed the purchasing process for consumers. This disruption in how potential clients convert into customers has left many business owners baffled about how to market their company. Traditional marketing tactics just don't work … Read more about What Is Content Marketing? Part 1 of Understanding Content Marketing
I wanted to share a few thoughts today about Pinterest. In the unlikely event that you don’t already know about the service; Pinterest is a content sharing service that allows members to "pin" images, videos and other objects to their pinboard…and it really is all the rage. If for some reason you … Read more about Pinterest for Business: Darling of the Internet or Huge Time-Suck?
I came across this incredible slide deck from SAP earlier this week and I wanted to share it today. Statistics are just so much more interesting when accompanied by compelling graphics. I also appreciate that the sources for these numbers are cited - you really have to be careful about where you get … Read more about 99 Incredible Slides (and facts) About The Future Of Business