Only about 1% of Internet users actually create content. That means that there is a massive opportunity for your small business to create, share, and promote content because 99 of 100 people are just sitting there waiting to consume it. Many small businesses are creating content, but most will also … Read more about There’s More Noise – Don’t Give Up, Get Better
Use Personalized and Relevant Content to Drive Your Online Marketing
Are you aware of the digital shift right now? It's been going on for a few years now, but it has only just started to become more obvious. We're currently living in a time where the amount of content hitting the Internet is at a surplus. The reasons vary, but much of it boils down to the fact … Read more about Use Personalized and Relevant Content to Drive Your Online Marketing
Bring Video to Your Local Business
Content, content, content. It comes in different forms, and the one that has businesses buzzing over the past few months has been video content. Video isn't new, but it has become significantly more accessible and accepted by business owners. While YouTube has reigned supreme as the 2nd largest … Read more about Bring Video to Your Local Business
Making Instagram Work for Your Small Business
Do you want to know one of the most abused and biggest mistakes we see when checking out Family Entertainment Center (FEC) Instagram accounts? It's a feed filled with event posters... especially the ones that aren't even made for Instagram (sizing is a dead giveaway). When we hear from small … Read more about Making Instagram Work for Your Small Business
What Over 100 Marketing Reports Taught Us
Before we partner with a new family entertainment center, we run an analysis of their current web presence. We do this for a few reasons: Benchmark where the customer's web presence is before partnering with TrustWorkz Set future goals and KPI's to measure our success When we went to Las Vegas … Read more about What Over 100 Marketing Reports Taught Us
Should You Pay for Your Content to Reach More People?
Should you be paying for exposure on Facebook? Absolutely! The concept of content marketing revolves around the idea of delivering relevant, quality, and original information to your (current and soon to be) customers. The goal is to provide them with value, and in turn, they will convert into … Read more about Should You Pay for Your Content to Reach More People?
How To Create Engaging Content
Our Web Operatives at TrustWorkz are challenged to create authentic and thought provoking content for their clients every single day. It can be difficult at times, but after performing research on the brand, building the relationship with the customer, and building the goals the client is looking to … Read more about How To Create Engaging Content
You’ve captured the attention of your readers with an effective title and managed to keep them reading by providing useful information in an engaging and efficient manner. Now what? It’s time to close! All of the previously mentioned content competing for your readers’ attention is still there. Plus … Read more about Closing Effectively