Content marketing is extremely important in today's world. Not only does it allow you to connect with your audience more, it allows you to be seen by an even wider audience.
Formatting for your reader is one of the most important pieces of creating great content. The internet is consumed by so much noise which means that making sure your content is not only eye-catching, but also easy to find, will keep your readers coming back for more. In addition to writing great … Read more about Reader-friendly Content Format
No one wants to feel like they’re being manipulated. If you write a personable, compelling introduction, but your blog amounts to “buy my product,” you’ll lose your readers faster than you can say “Don’t give my top Google ranking to my competitor!” Creating content isn’t about keyword stuffing or … Read more about Reward Your Readers With Useful Information
We’ve all felt the tug of a particularly compelling hook. That small, insistent compulsion to keep reading that burrows deeper and deeper with every word. A good introduction doesn’t trick readers by veering off topic or methodically introducing each of the coming points. A good introduction says, … Read more about Warning: You Might Be Compelled To Write
The title of your article is the all-important first impression of your content for readers. A strong title communicates that your post has the information readers are looking for, while also standing out from the plethora of similar, competing content found in print or online. Creating catchy … Read more about Why Catchy Headlines Matter
Most people don’t like the feeling of being sold to, but they do like useful information and easy-to-find answers. Content marketing can deliver those benefits while promoting your business, which is why it is one of the most effective ways to reach customers online. Blog posts, white papers, … Read more about Effective Content Marketing Tips
Blogging. It's often one of the most misunderstood but sought after pieces of an internet marketing strategy. Blog posts create crucial experiences with your current and target customers. As these experiences add up, many times over weeks of hard work and content production, you begin to convert new … Read more about 5 Real Benefits of Blogging for Your Small Business
Before you start reading, you can catch up with the blog series by starting at Part 1: What Is Content Marketing? When it comes to the world of Internet marketing, there are a variety of different pieces of real estate that you can invest your dollars into. Some will say that you should throw … Read more about Owned vs Rented Real Estate – Understanding Content Marketing Part 2
The mass adoption and availability of the Internet has dramatically changed the purchasing process for consumers. This disruption in how potential clients convert into customers has left many business owners baffled about how to market their company. Traditional marketing tactics just don't work … Read more about What Is Content Marketing? Part 1 of Understanding Content Marketing
