Before we partner with a new family entertainment center, we run an analysis of their current web presence. We do this for a few reasons: Benchmark where the customer's web presence is before partnering with TrustWorkz Set future goals and KPI's to measure our success When we went to Las Vegas … Read more about What Over 100 Marketing Reports Taught Us
Should you be paying for exposure on Facebook? Absolutely!The concept of content marketing revolves around the idea of delivering relevant, quality, and original information to your (current and soon to be) customers. The goal is to provide them with value, and in turn, they will convert into … Read more about Should You Pay for Your Content to Reach More People?
Our Web Operatives at TrustWorkz are challenged to create authentic and thought provoking content for their clients every single day. It can be difficult at times, but after performing research on the brand, building the relationship with the customer, and building the goals the client is looking to … Read more about How To Create Engaging Content
You’ve captured the attention of your readers with an effective title and managed to keep them reading by providing useful information in an engaging and efficient manner. Now what? It’s time to close! All of the previously mentioned content competing for your readers’ attention is still there. … Read more about Closing Effectively
If you don't tell me what you want me to do, how am I supposed to know?Have you ever heard that line from a spouse, friend of family member? Well, your customers are thinking the same thing! If you don't tell them what to do on your website, they will just look and leave. This "look and leave" … Read more about Get Customers To Act With a Call To Action
If including an image in your blog post seems like too much work, consider that content paired with a relevant photo or graphic will, on average, receive 94% more views than the same type of content without an image! Using an Image in Your Social Media and Blog Posts Images benefit your post in … Read more about How To Choose a Visual
Formatting for your reader is one of the most important pieces of creating great content. The internet is consumed by so much noise which means that making sure your content is not only eye-catching, but also easy to find, will keep your readers coming back for more. In addition to writing great … Read more about Reader-friendly Content Format
No one wants to feel like they’re being manipulated. If you write a personable, compelling introduction, but your blog amounts to “buy my product,” you’ll lose your readers faster than you can say “Don’t give my top Google ranking to my competitor!” Creating content isn’t about keyword stuffing or … Read more about Reward Your Readers With Useful Information