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Web advertising has changed so much since it’s start! It has evolved in response to technological advancements which has shifted user behaviors and emerging trends.
With the growing popularity of digital assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search is rapidly becoming a key player in the
Web advertising has changed so much since it’s start! It has evolved in response to technological advancements which has shifted user behaviors and emerging trends.
With the growing popularity of digital assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search is rapidly becoming a key player in the
Mobile devices have become the primary means of accessing information, making purchases, and engaging with content. As a result, businesses must adapt their marketing strategies
Long gone are the days of shiny logos and the plastic-wrap aesthetic of the mid-2000s, and it’s time your brand reflects it! If your website
When it comes to promoting your business online, there’s only so much content you can create yourself! This is where content submitted
LinkedIn has introduced a new feature designed to help businesses enhance their online presence: LinkedIn Premium Pages. But what exactly are LinkedIn
Why are reviews important for your business and your customers? In this day and age, everyone and everything is online. If you’re looking for a
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And
Atlas Roofing Corporation’s HP42 Product Launch The Challenge When Atlas Roofing Corporation launched a revolutionary new shingle, they were prepared to elevate the roofing experience
And the Oscar goes to . . . via GIPHY When it comes to social engagement, video is the ultimate thumb-stopper. Video content gets more
This Valentine’s Day, I wanted to bring you things that sparked joy in the marketing world. *Cue Marie Kondo* In this busy world, where marketing
You can’t run a business in today’s competitive marketplace without investing in digital marketing. Even if your products and services are a notch above your
We all know the old cliche: a picture is worth a thousand words. But a picture doesn’t just communicate through its subject matter. The lighting,
High-quality content should be the backbone of your email marketing strategy. By creating relevant and informative content that provides value to your subscribers, you can
Formatting for your reader is one of the most important pieces of creating great content. The internet is consumed by so much noise which means
Exposing How Web Analytics and Data Can Empower Your Small Business and Ensure that Your Internet Marketing Is Working! If you haven’t met me in
No one wants to feel like they’re being manipulated. If you write a personable, compelling introduction, but your blog amounts to “buy my product,” you’ll
We’ve all felt the tug of a particularly compelling hook. That small, insistent compulsion to keep reading that burrows deeper and deeper with every word.
The title of your article is the all-important first impression of your content for readers. A strong title communicates that your post has the information readers
Party Center Software invited us to join them for their webinar on August 26, 2014. The webinar focused on why mobile friendly design matters for
You’re Going to Love This for Your FEC Visual content is a powerful tool for many family entertainment centers (FEC’s). Many owner/operators have adopted Instagram,
Most people don’t like the feeling of being sold to, but they do like useful information and easy-to-find answers. Content marketing can deliver those benefits
When considering marketing through social networks: First look at what you want to talk about and then look at what your connected consumers want to
The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push
When it comes to outsourcing content creation, many of the reports, statistics, and the resulting data that we hear about come from much larger companies.
Thank goodness we are not forced to paddle upstream against the current. As a small business (any size business actually) we are being swept along
I saw a tweet a few days ago from our very own Kevin Ekmark that bowled me over with its boldness and simplicity. I should
