Before trying a new restaurant, booking a service, or buying something online, what’s the first thing you do? Check the reviews, right? Your customers do
Ever wonder why some social media posts explode with likes and shares while others barely get noticed? It’s not just luck, it’s science. Social media
Before trying a new restaurant, booking a service, or buying something online, what’s the first thing you do? Check the reviews, right? Your customers do
Ever wonder why some social media posts explode with likes and shares while others barely get noticed? It’s not just luck, it’s science. Social media
People don’t just buy products or services, they buy into stories. They want to feel something, connect with a brand, and see themselves in what
One of the biggest questions every business needs to answer is: Who is my audience? Knowing the answer can be the difference between a successful
When it comes to digital marketing, there’s one truth no one can ignore: Content is still king. If your business isn’t blogging yet, you could
The start of a new year is the perfect time for small businesses to refresh their marketing strategies and set the stage for success. With
As a business owner, you know how important it is to constantly attract new clientele to your facility. It takes patience and a well-devised strategy.
You’re not a digital marketer, you’re a business owner. You have too much on your plate to think about all that online stuff, and you’re
To hear Mark Zuckerberg tell it, the Facebook News Feed is dead. In a rare blog post in early March, the CEO and founder of
Millennials. Love ‘em or love to talk about ‘em, there’s no denying they have some serious purchasing power. You may think of Millennials as college
Why are reviews important for your business and your customers? In this day and age, everyone and everything is online. If you’re looking for a
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And
Atlas Roofing Corporation’s HP42 Product Launch The Challenge When Atlas Roofing Corporation launched a revolutionary new shingle, they were prepared to elevate the roofing experience
And the Oscar goes to . . . via GIPHY When it comes to social engagement, video is the ultimate thumb-stopper. Video content gets more
If you don’t tell me what you want me to do, how am I supposed to know? Have you ever heard that line from a
If including an image in your blog post seems like too much work, consider that content paired with a relevant photo or graphic will, on
Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing
Formatting for your reader is one of the most important pieces of creating great content. The internet is consumed by so much noise which means
Exposing How Web Analytics and Data Can Empower Your Small Business and Ensure that Your Internet Marketing Is Working! If you haven’t met me in
No one wants to feel like they’re being manipulated. If you write a personable, compelling introduction, but your blog amounts to “buy my product,” you’ll
We’ve all felt the tug of a particularly compelling hook. That small, insistent compulsion to keep reading that burrows deeper and deeper with every word.
The title of your article is the all-important first impression of your content for readers. A strong title communicates that your post has the information readers
Keeping up with all of the changes on the internet is no easy task, no matter who you are or what you do. Every morning,
Web Presence Management, (and we’re not just talking about your website) makes your practice/business come alive online, connecting you to current and potential patients in
When considering marketing through social networks: First look at what you want to talk about and then look at what your connected consumers want to
The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push
When it comes to outsourcing content creation, many of the reports, statistics, and the resulting data that we hear about come from much larger companies.
Thank goodness we are not forced to paddle upstream against the current. As a small business (any size business actually) we are being swept along
I saw a tweet a few days ago from our very own Kevin Ekmark that bowled me over with its boldness and simplicity. I should