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March 31, 2024
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Short-form video is the number one form of content capturing eyes and ears online right now, but many businesses are hesitant to get started making
TikTok, the wildly popular social media platform known for its short-form videos, has found itself at the center of a contentious debate
Short-form video is the number one form of content capturing eyes and ears online right now, but many businesses are hesitant to get started making
TikTok, the wildly popular social media platform known for its short-form videos, has found itself at the center of a contentious debate
With a history spanning over 30 years, the internet seems to come up with a new technological term every day! It’s hard to keep up,
Today we are dominated by digital interactions, so protecting our online accounts and sensitive information has become paramount. One of the most effective tools in
When it comes to your business, there’s nothing more important to you than information. At TrustWorkz, we know the very real impact having all of
Customer retention is the heartbeat of long-term success. Acquiring new customers is undoubtedly crucial, but it’s the art of keeping them coming back that truly
As Twitter wanes in popularity, users are looking for an alternative. Instagram created an app very similar to Twitter named Threads designed to engage current
Text can be found on every social platform ever made. It’s the foundation of the internet, and very often the best way to convey a
Using TikTok can be an effective strategy to increase brand awareness due to its massive user base and highly engaging nature. Therefore, it’s a great
As the unofficial language of the internet, memes have quickly become a way to communicate online in the 21st century. Their tendency to reach immense
Artificial Intelligence (AI) has undoubtedly made remarkable advancements in various fields within the past year, including digital marketing and content creation. AI-generated content, powered by
Facebook has over 1.4 BILLION active users daily. That means over 2.8 billion eyes are consuming content on Facebook every day, and your ads
With recent changes to the Twitter platform, many sought an alternative that would work in a similar way. Backed in part by Jack Dorsey, a
In this day and age, it’s more important than ever to have an effective social presence if you want to make your brand stand out
We are honored to be featured on the cover of this month’s Around Walton magazine. Inside the magazine there is a very nice two-page spread
In this day and age, it’s more important than ever to have an effective social presence if you want to make your brand stand out
Are you looking to reach a larger audience and capture the attention of your current followers on Facebook? It’s time to weaponize Facebook Reels! Reels
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at
Looking for some fresh lawn care marketing ideas for your business? We’ve got you covered with our top 9 tips 1. Manage Your Lawn Care
Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit
This new normal we’re all a part of continues to evolve as every day passes. We must all learn to adapt to the circumstances. Many
The internet has come a long way since LiveJournal and Blogger. But in the early 2000s, these sites brought blogging to the mainstream. Back then,
Only about 1% of Internet users actually create content. That means that there is a massive opportunity for your small business to create, share, and
Snapchat On Demand Geofilters allow businesses to sponsor a filter in a certain area for a specific amount of time with the hopes of capturing
Special guest WebOp, Natalie, and Kelsey cover a few Internet marketing strategies that many small businesses are not tapping into right now but should consider.
Have you been struggling with attracting engagement with your Instagram posts? Now that the algorithm update has completely rolled out, your written content that accompanies
Kelsey and Taylor discuss changes making their way through from Snapchat, Instagram, and Twitter. Watch Episode 40 of #AskAWebOp to catch up on all of
It might seem like we’re crushing pretty hard on Snapchat recently, so it’s only right that we shake it up and discuss something that plays
Are you struggling to create content for your Snapchat story? Taylor and Kelsey cover 5 different ways for you to use Snapchat for your next
Ever since Snapchat launched their paid advertising option in the form of On Demand Geofilters, we have loved experimenting and purchasing ad space for our
Marketing trends are shifting quickly, and it’s important for small businesses to adapt so that they don’t miss capturing the attention of their customers. Learn
I came across this incredible slide deck from SAP earlier this week and I wanted to share it today. Statistics are just so much more
Do you wonder at all how others might perceive your brand as they bump into you online across different channels? Have you considered exactly how
We’re headed to Vegas, baby! ? It’s time for Amusement Expo 2021! Director of Marketing Taylor McGlamery and Content Director Katelyn Shaiman are excited to
User experience (UX) is one of those things that is rarely noticed unless it’s bad. Like all good designs, from the chair you’re sitting in
The TrustWorkz team was thrilled to contribute to the April 2021 issue of International Bowling Industry magazine. Social media manager Katelyn weighed in with her
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at
The Value of Sharing Testimonials on Your Website Customer testimonials aren’t just nice to hear; they can have a huge impact on your business! Learn
Google Analytics is a powerful web analytics tool, allowing you to track a wide variety of website data including site performance, traffic, and user behavior.
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often
Looking for some fresh lawn care marketing ideas for your business? We’ve got you covered with our top 9 tips 1. Manage Your Lawn Care
Family Entertainment Centers that are concerned about their Internet marketing always want to know how to show up on Google’s map listings (map pack). These
In 2012, the Internet research firm, comScore, presented data stating that mobile users would surpass desktop users by 2014. Well, they were correct! The world
Google has finally announced, after years of speculation and a few months of testing, that they would highlight in mobile search results whether a website
Unlike small businesses with one to three locations, franchises often face difficulty when it comes to producing effective Internet marketing. Typically, the franchisor spends money marketing
Exposing How Web Analytics and Data Can Empower Your Small Business and Ensure that Your Internet Marketing Is Working! If you haven’t met me in
When it comes to choosing which Internet marketing channel to use for your business, how do you know which one will bring you the best
There are many different pieces of the local internet optimization puzzle that help small businesses be found online. It begins with a strong website, content
As frustrated as I am myself right now with recent “advances” in technology and with questions aplenty, the title today is meant quite literally. I’d
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often
Why so many corporate posts fell flat in admonishing an obvious problem Unrest across the country in the wake of the murder of George Floyd,
The coronavirus has caused a shift in all of our lives. The way we do business and operate day-to-day has changed for good. Pivoting, in
Baking has always been a hobby of mine, but in the wake of COVID-19, I joined the hordes of other wannabe pastry chefs in pursuit
Are you looking to spice up your business’ social presence? Do you want to connect to the world where they are right now (AKA their
Hi there, my name is Michelle! For those of you who don’t know me, I am TrustWorkz’s social media intern & the youngest person on
If there’s one constant in digital marketing, it’s forward-thinking strategies. Since digital trends are always changing, marketers and business owners must constantly prepare for what’s
Okay, first thing’s first. What is a social media troll? I’m glad you asked. Social Media Examiner explains that “trolls are the people online who