The TrustWorkz team was thrilled to contribute to the April 2021 issue of International Bowling Industry magazine. Social media manager Katelyn weighed in with her best tips for bowling alley proprietors in the face of the "new normal" of a post-COVID world. Check out the "Expert Alley" feature … Read more about TrustWorkz in International Bowling Industry Magazine
It has now been more than a year since the initial COVID-19 shutdowns across the US, and we’re finally starting to see a light at the end of the tunnel. The pandemic is not over by any means, but according to the CDC, over 51 million people (15% of the U.S. population) are now fully vaccinated … Read more about A Year and Counting: Marketing Lessons from the COVID Pandemic
Nearly a year since the tragic deaths of George Floyd, Breonna Taylor, Ahmaud Arbery, and several others, the country has continued to reckon with its legacy of racial bias and injustice. Many people have been reflecting on themselves and their advantages and how to help facilitate change, but don’t … Read more about Where to Donate During Black History Month (And Beyond)
The Value of Sharing Testimonials on Your Website Customer testimonials aren’t just nice to hear; they can have a huge impact on your business! Learn why you should share customer testimonials on your website.You’re probably familiar with the phrase “straight from the horse’s mouth,” indicating … Read more about Testify! 3 Reasons to Share Customer Testimonials on Your Website
Google Analytics is a powerful web analytics tool, allowing you to track a wide variety of website data including site performance, traffic, and user behavior. All that extra information can be intimidating - but a few simple tips can give you the confidence to use this invaluable asset to set your … Read more about Let the Data Drive: 3 Reasons Why You Should Be Using Google Analytics
As every businessperson knows, establishing a positive brand reputation is not something that comes easily. It takes time and effort to nurture loyalty among customers who prefer your brand over the competition. While promoting your products or services may come more naturally, your customers are … Read more about Are You Leveraging Your Digital Channels to Gain Customer Reviews?
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
TrustWorkz celebrates its 9th year of business this week. It wouldn’t be a true anniversary without a genuine (and slightly cheesy) retrospective about how far we’ve come. Stick around; there’s also a list of throwback digital technologies that will hit you right in the nostalgia feels! A Brief … Read more about TrustWorkz Celebrates 9 Years of Digital Marketing