The internet has come a long way since LiveJournal and Blogger. But in the early 2000s, these sites brought blogging to the mainstream. Back then, the idea was simple: to share an online journal with interested readers. And the internet was interested. By 2006, there were 50 million blogs on the … Read more about Are You Shouting into the Void? The Evolution of Blogging (and Why It Matters)
“I want to book more birthday parties at my family entertainment center.” Does that sound familiar? It does to me. When I talk to new clients, party booking is every FEC owner's #1 priority. Birthday parties are the bread and butter of skating, bowling, and family entertainment centers across … Read more about The 7 Step, Foolproof Strategy for Booking More Birthday Parties
As a business owner, you know how important it is to constantly attract new clientele to your facility. It takes patience and a well-devised strategy. Make a presence wherever your target customers are — whether that's a local festival or Facebook — and you are halfway to capturing their attention. … Read more about Defining the Customer Journey: 4 Tips for Your Family Entertainment Center
You’re not a digital marketer, you’re a business owner. You have too much on your plate to think about all that online stuff, and you’re pretty sure that “CPC” is some modern form of hieroglyphics anyway. That’s why you hired TrustWorkz: to take care of things like “SEO” and “SERPs” so you can focus … Read more about The Ultimate Marketing Lingo Cheat Sheet
To hear Mark Zuckerberg tell it, the Facebook News Feed is dead.In a rare blog post in early March, the CEO and founder of Facebook laid the groundwork for a flurry of changes set to take place across the platform in the coming months. “I think there needs to be the digital equivalent of … Read more about Join the Club: Making Facebook Groups Work for Your Business
Millennials. Love ‘em or love to talk about ‘em, there’s no denying they have some serious purchasing power. You may think of Millennials as college kids and twenty-somethings, but today’s largest generation includes anyone born from 1981 to 1996. That makes them a generation of post-grads, … Read more about 5 Key Marketing Strategies Your Family Entertainment Center Needs to Succeed
Why are reviews important for your business and your customers? In this day and age, everyone and everything is online. If you’re looking for a fun new spot to host a girls’ night or take the family bowling, what's your first move? Most likely you’re going to search Google for what you’re looking … Read more about Google Reviews: Why Customer Chatter Matters
When you have a limited marketing budget, it’s tempting to dump 100% of it into strategies that put instant green in your bank account. And trust me, I’m all about that “notification high” of seeing real-time purchases filling up your inbox. That’s why TrustWorkz utilizes tools like FetchRev to … Read more about What Is Social Proof (and Why Should You Care)?