As every businessperson knows, establishing a positive brand reputation is not something that comes easily. It takes time and effort to nurture loyalty among customers who prefer your brand over the competition. While promoting your products or services may come more naturally, your customers are … Read more about Are You Leveraging Your Digital Channels to Gain Customer Reviews?
Employee advocacy isn’t a new concept. Your employees are often the public face of your business, interacting with customers on a daily basis. More often than not, they’re the first association that customers have with your brand. But in the age of social media and with the growing popularity of … Read more about How To Empower Your Employees To Be Advocates For Your Business
TrustWorkz celebrates its 9th year of business this week. It wouldn’t be a true anniversary without a genuine (and slightly cheesy) retrospective about how far we’ve come. Stick around; there’s also a list of throwback digital technologies that will hit you right in the nostalgia feels! A Brief … Read more about TrustWorkz Celebrates 9 Years of Digital Marketing
Looking for some fresh lawn care marketing ideas for your business? We’ve got you covered with our top 9 tips 1. Manage Your Lawn Care Business’s Reputation with a Review Strategy Any successful digital marketing strategy includes reputation management. Today, word of mouth is digital, and word … Read more about 9 Lawn Care Marketing Ideas to Generate More Business
The Challenge Redline Landscapes is a full-service lawn care and landscape management company local to Metro Atlanta. When they reached out to TrustWorkz for help improving their digital presence, they had a loyal base of local customers but weren't attracting new prospects consistently. Their Wix … Read more about Redline Landscapes: Lawn Care Website Design & SEO Case Study
Why so many corporate posts fell flat in admonishing an obvious problem Unrest across the country in the wake of the murder of George Floyd, along with the deaths of Breonna Taylor and Ahmaud Arbery, prompted #BlackoutTuesday, a social media movement that evolved into a collective stand against … Read more about 3 Big Mistakes Brands Made on Blackout Tuesday
The coronavirus has caused a shift in all of our lives. The way we do business and operate day-to-day has changed for good. Pivoting, in every sense of the word, has become vital. As a marketer, I've become quite comfortable with pivoting. We’re always on the cutting edge of marketing, technology, … Read more about Why the Term “Pivot” Should be a Part of Your Marketing Strategy
Right now, you have advice flying at you from every angle. Some of it is useful. (“Check out the best cleaners for bowling centers — we use Froggy’s!”). Some is vague and unoriginal. (“Enforce social distancing when you reopen.”) Some is simply a waste of pixels. (I swear every WFH blog I read tells … Read more about Everything You Need to Know about Marketing for Your Reopening