The Website: This is the centerpiece of your web presence and should be the hub for all other online activity. Your website is the one piece of owned media that falls within your complete control. Other online touch points such as social networks are not owned by you and can be shut down or … Read more about Your Website: Simply Static or Malleable Workhorse?
There has been much discussion lately among my peers about outdated search engine optimization (SEO) tactics. Also a hot topic among my peers is the subsequent push by search engines to require stronger content marketing strategies from web presences in order to succeed. Many agree that up until a … Read more about How SEO, Social Media, and Content Marketing Complete the Loop
When Chris came to us to help him create his web presence, his paint company had only been open for a few months. We were tasked with literally taking his site from nowhere to be found on the internet to making him the painter in Woodstock. After letting him know that it would take time to gain … Read more about The Paint Company Social Media Case Study
When we took over the digital marketing for Towne Lake’s Carwash and Detail (TLCD), they admittedly had little to no plan when it came to the internet. They knew that they needed to do something, but they weren’t 100% sure what needed to be done, or how to do it. We approached TLCD as one of our … Read more about The Car Wash Case Study
Responsive, hands down…no contest. The debate is over and there’s not much point in arguing about the topic any longer. In a nutshell, the argument among many marketing professionals has been about whether a completely separate mobile site or a site that would respond to different pixel dimensions … Read more about Mobile Site Vs. Responsive Site: And The Winner Is…
We are honored to be featured on the cover of this month’s Around Walton magazine. Inside the magazine there is a very nice two-page spread about our company as well. We are very pleased about this opportunity to be introduced to this East Cobb County, GA community in this way. We owe a big thank … Read more about The Magazine Has A Cover, And On That Cover…
When it comes to outsourcing content creation, many of the reports, statistics, and the resulting data that we hear about come from much larger companies. I want to point out some data today that pertains to smaller companies as well. As a bonus, much of the really interesting data has been … Read more about Outsourcing Your Content Creation, Who Does That?
Many of our clients will likely tell you that at some point they wondered why we were so insistent that their small business must blog to stay current and competitive. The majority of small business owners probably wonder the exact same thing. They (business owners) feel like they have nothing to … Read more about Small Business Must Blog to Compete