When we (business owners) optimize our own website, the end goal is to have the search engines index the site, and then rank it high in relevancy for keywords that we think potential customers will use to find us. The online marketing industry calls website optimization, "Search Engine Optimization" … Read more about Why You Should Care About Optimizing Your Website
What’s In A Logo? It’s pretty common that a business would put quite a lot of thought into their logo, colors, and branding. After all, this imagery is often the first representation of who we are to the rest of the world. I know that I have based my initial opinion of a company solely on their … Read more about Ever Wonder About The 1/16th In Our Logo?
Over the past few years, Google has shaken the world of internet marketers over and over again. They (Google) have made changes to their search algorithms in an effort to weed out poor quality search engine results. Search engine results are what the user is served when making a search for something … Read more about The Future of the Web and Quality Standards
I had the opportunity last week to get together with some of my Atlanta area marketing friends to record a marketing round-table. Like TrustWorkz®, these individuals are working with small business clients each and every day. They are also some of my most trusted and competent confidants...its … Read more about Marketing Insight And “Mojo” From The Experts
Web Presence Management, (and we’re not just talking about your website) makes your practice/business come alive online, connecting you to current and potential patients in new and powerful ways never before thought possible, allowing you to become relevant in your community and dominant in local … Read more about What is Web Presence Management For Dentists?
When considering marketing through social networks: First look at what you want to talk about and then look at what your connected consumers want to talk about. Answer why you should engage in social networks and why anyone would want to engage with you. Observe what brings your connected … Read more about Embracing Social Networks To Market Your Dental Practice
Search Engine Optimization, or SEO is a necessary and fundamental marketing practice that most dentists are at least aware of. Few dental professionals truly understand the complex nature of how SEO for dentists can actually benefit their practice’s website. Even fewer have a comprehensive … Read more about One Little Dental Practice’s Website vs. The Whole Internet – Infographic
The statistics in the following video from Erik Qualman should be frightening to those who have yet to embrace social media as a communication tool for their business. Social media as a tactic to connect with new and ideal patients has become a necessity in today’s world. Your existing and potential … Read more about So How Important Is Social Media Lately? A Video Smackdown